Since 2008, Tesco rolled out a new grocery store format called Fresh & Easy . At the time writing, 168 stores have been opened in California, Arizona and Nevada. Prior to the roll-out, a lot of time was spent in the research of the format. It is said, they had outfitted a mock store on [...]
Since 2008, Tesco rolled out a new grocery store format called Fresh & Easy . At the time writing, 168 stores have been opened in California, Arizona and Nevada. Prior to the roll-out, a lot of time was spent in the research of the format. It is said, they had outfitted a mock store on the East Coast. This was transported to the West Coast so as not to arouse suspicion that a new store concept was being worked on.
However, once you operating the business for real, you will know whether the research is just good enough or relevant. Reports in the media have described the roll-out process hitting a number of problems and there have been 13 closures.
To put it kindly, Tesco has hit a number of problems and hence, are re-thinking the situation.
May I make a suggestion?
It is in two parts.
1. The first suggestion is not new. This was carried out in an earlier generation of Tesco Stores using the techniques of feng shui. The superstores faced the compass direction of either South or West. These stores had the main door facing the car park with one way traffic system. It was in the 1990s that, with this generation of superstores, that Tesco became the market leader in retailing in the UK at the start of the 21st Century.
It has worked before by Tesco. This is not new to Tesco, it is part of their corporate history.
2. The second part is even simpler – just follow the methodology of the largest retailer in the world – Wal-Mart. The stores that I have been to, they face the compass direction of East.
It has worked for Wal-Mart. They are the largest retailer, not only in the US but the world. There is nothing like following what works.
A serious feng shui consultant who knows how to handle landform very well will be able to adapt the store to the land. The business results will flow as shown previously.
Acknowledgement and Gratitude.
I would like to thank my colleague Kim Nguyen for the ground work she had done on Fresh & Easy in California.
(c) Copyright – Dr Michael Oon. All Rights Reserved Worldwide 2011.
There was some comment that the Tesco sales in the fourth quarter, “like for like sales” were down by 0.7 per cent. This was well below analysts’ average forecast for a 0.6pc increase. This was about 1.3 per cent lower than forecast. In the first quarter, Tesco “like for like sales” were 0.3 per cent [...]
There was some comment that the Tesco sales in the fourth quarter, “like for like sales” were down by 0.7 per cent. This was well below analysts’ average forecast for a 0.6pc increase. This was about 1.3 per cent lower than forecast.
In the first quarter, Tesco “like for like sales” were 0.3 per cent down whereas Sainsbury’s were up by at least 1.9 per cent. “The pressure on UK consumers is the greatest for almost three decades, as they grapple with rising fuel prices, falling incomes and fears of job cuts” Justin King – CEO of J Sainsbury’s.
It is generally accepted that UK consumers are reining in their spending but for Tesco to be affected that badly whilst another retailer is experiencing growth is a point of discussion. Let us look at the sales performance of the other retailers
| Retailer | Q3 2010 | Q4 2010 | Q1 2011 |
|---|---|---|---|
| Tesco | +1.2 % | -0.7% | -0.3% |
| Asda | +1.3% | +1.6% | +0.1% |
| Sainsbury’s | +3.6% | +2.8% | +1.9% |
| Morrison’s | +4.3% | +1.3% | +2.5% |
The figures were obtained from the UK media via the internet . All figures are based on “like for like sales” excluding petrol and tax.
Only Tesco has experienced a drop in sales even though the retail climate is tight. Why?
About the middle of last year, Tesco started to place extra doors in front of their previously open entrances. I would suppose this would be to reduce the heat loss by having proper doors.
New entrance at Tesco Guildford – it is like a “T” shaped extension. The 2 new doors are that the extreme end of the “Ts” and a screen blocks the old entrance from the energy from the car park. The new doors are at right angles to the old entrances.
The previous entrances did not have any doors as it was part of the “feng shui” design of the superstore to a generation of stores built in the 1990s.
The old entrance to Tesco Guildford. The energy from the car park went straight into the superstore.
By changing the energy flows, this would change the energy flow into the superstore. With the feng shui affected, I would therefore, expect the sales of the superstore to decrease.
This is confirmation that, by altering the direction of energy flow, there is an effect on the business; a change in the sales figures. This would have more effect on Tesco’s because of a generation of stores are built facing either South or West. Should this renovation been carried out at the other supermarket retailers, this significant drop would not have been noticed as their buildings are positioned in random directions,
(c) Copyright – Dr Michael Oon. All Rights Reserved Worldwide 2011.
Tesco is now the market leader in the UK retailing industry with 33% of the market. The other grocery chains have a much smaller share – Asda, Sainsbury’s with about 16% each and Morrisons at about 12%. It was in the early 1990s that Tesco was the second largest Grocer in the UK. What did [...]
Tesco is now the market leader in the UK retailing industry with 33% of the market. The other grocery chains have a much smaller share – Asda, Sainsbury’s with about 16% each and Morrisons at about 12%. It was in the early 1990s that Tesco was the second largest Grocer in the UK. What did Tesco do to make this transformation from a small player in the UK market to the third largest retailer in the world (after Walmart and Carrefour)
Did they use feng shui in the design of the head office?
In the application of feng shui to a corporation, the most important consideration is the head office. This is where the major decisions are made and the effect of feng shui is the most important.
The description of the building:
A relatively new building in Cheshunt in the county of Hertsfordshire, outside London. Cheshunt is near the main orbital road around London – the M25. The building has the characteristics of a building designed and built with feng shui from the start.
Location:
It is on Delamare Road where the energy moves from north to south. The building faces East. There is a building across the street that runs parallel to the facing of the Tesco building. This is to ensure the smooth, even and uninterrupted flow of energy moving past the building.
The building:
It has a regular shape with a multi-storey car park acting as the “tortoise” at the rear. There are the buildings on either side acting as the “dragon” and “tiger”.
The entrance:
The entrance is positioned to collect the energy from the North East. This energy is the best available for this time period (2004 to 2024). Secondly, a characteristic of this energy is team work. One of the strengths of Tesco is their team structure as shown in their operation.
Note the blue protrusion coming out of the building? This is to capture the oncoming energy to go into the door.
At the entrance, there are 2 Chinese temple lions. Why should a Western organisation have these Chinese lions there? Perhaps, it could be a signature of the work a Chinese feng shui master?
Entrance to the Tesco HQ; note the White Chinese temple lion on the dragon side of the door. (post 2004)
Other observations:
There was a noticeable refurbishment to the entrance in 2004. A change happens in February 2004, from period 7 to period 8. It is normal to make specified changes to a building that has been designed with feng shui at this time.
Tesco HQ entrance pre-2004. Note the presence of the white Chinese temple Lions on either side of the door.
Conclusion: There is enough evidence to determine that building was built with feng shui from the start. This would explain the success that the company has had for the past twenty years.
(c) Copyright – Dr Michael Oon. All Rights Reserved Worldwide 2011.
