John and Edward Grimes, otherwise known as Jedward, were the final 12 contestants of the X factor 2009 series. Their standard of their singing was way below the other contestants and they could not even co-ordinate their movements to the beat of the music.

But, they were finally booted out on the 7th week of this singing competition, much to the relief of many. This made them the top 6 in a singing competition when they cannot actually sing or dance properly. They must have some special quality for the public to endure to them for that long.

What is more, they have a recording contract with Sony BMG, an ITV documentary, countless appearances on TV chat shows, front the Irish Tourism advertisements, countless column inches in the print media, chatter in Social Media and much more.

What did the other finalists get? Not a lot. Other than the winner, Joe McElderry, John and Edward are the only ones to get a recording contract and sing more songs on the X Factor show.

What is it for them – fame and a start of a career.

What is it that gets them that far? – it must be their hairstyles (smile) and the willingness to try anything new.

Nick Tadd, could also be another geek with an unusual hairstyle which is not in keeping with the times. He is mad about Audi cars, has some fancy Apple technology both in his office and on his person, loves design, tells bad jokes but loves talking.

In his description, he labels himself has a web brand auditor, strategist, thought provoker, communicator and connector.

He has some 11,500 followers on Twitter and 13,000 connections of Ecademy. He must spend a lot of time on the computer and knows what he is talking about.

He led a workshop on Saturday (6th February 2010) –

How to implement a Social Media Strategy training day.

The training day could be summarized by knowing who you are, identifying your target market and listening to the chatter. Only then join in the conversation, just like in a pub or network meeting.
Being a regular visitor, they get to know you as you build up trust and credibility.

Nick is sharing this method because that is how he has established himself in Social Media. Not from the theoratical level but from the basis of results.

So, what is the significance of the hair in both Jedward and Nick and their hairstyles?

They have achieved their results by having large comfort zone and do not know the words – “I cannot” or “beyond my limits”. Their comfort zones allow them to have unusual hairstyles no matter the current fashion is.
They just do it and achieve it.

PS Nick will be sharing his knowledge

How to create great web video content on 5th March 2010 .

and will be repeating
How to implement a Social Media Strategy training day on
10am-5.00pm Friday 12th March 2010.

Dr Michael Oon