Tom Evans, the book-wot?

On 13/03/2010, in Blog, Personalities, by Michael Oon

Tom Evans, The Bookwright led a workshop about getting your killer blog on the web at the Blackstar Ecademy meeting at Ripley on 12 March 2010. He went through the WordPress basics together with the various essential functionalities to get it as a killer blog. The essential focus was to have a reader centric mindset. […]

Tom Evans, The Bookwright

Tom Evans, The Bookwright led a workshop about getting your killer blog on the web at the Blackstar Ecademy meeting at Ripley on 12 March 2010. He went through the WordPress basics together with the various essential functionalities to get it as a killer blog. The essential focus was to have a reader centric mindset. More importantly, he stressed the importance of blogging being the core of your Social Networking toolset. Care with the use of keywords as Google matters.

Tom demonstrated the principles and use of catchy “headlines” in newspapers to attract attention as this is the only criteria to attract readers in the multiple formats of PC or smartphones. They should be either vague or interesting; making the reader curious to have a look. An ingenious system to over come writer’s block was shown with great effect. This was really impressive and will be a boon to any blogger who gets stuck on topics to write.

Other basics that Tom covered were the use of Categories (like Topics), Tags (keywords) which are needed when the blog gets large or you plan to write a book from the blog. Additionally, each posting should have a “call to action” at the end of the page.

As to the presentation of images, there is the use of the golden ratio of the images and text so that the it just looks right.

It was a hour well spent with Tom and endeavour to use was presented at the workshop.

Tom Evans, The Bookwright

Dr Michael Oon

(c) Copyright – Dr Michael Oon. All Rights Reserved Worldwide 2012.

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