Do you really need to have a High Street presence to have really good retail business?

The busiest Shop in the Woking Area?

Knaphill village centre is essentially a ribbon development with most of the shops, together with 2 banks, along the High Street. The business in the village has always been adequate but recently, there have been a couple of store closures. What is really surprising is the busiest shop in Knaphill is the Post Office. More significantly, it is off the High Street. Every time I go there, I have to join a queue no matter what day or time it is. And a subsequent queue quickly forms behind me. In the Woking area, there have been at least 3 post offices closures and the main post office has been transferred to smaller premises.

Why is this property the busiest in Knaphill? Perhaps in Woking as well?

Do you really need to have a High Street presence to have really good retail business - Google Earth-1
Google Earth image of Knaphill

Knaphill village is at the top of a hill and after the traffic lights (junction with Lower Guildford Road), the road goes downhill steeply. The energy flows through the village from the South West to the North East along the High Street. The energy speeds up when the road goes down steeply.

Do you really need to have a High Street presence to have really good retail business-post office
Knaphill Post Office

Knaphill Post Office is on a small pedestrian alley (Anchor Crescent) which is off the High Street. Anchor Crescent slopes gradually downhill all the way. The other shops there are not busy and Knaphill Post Office is the beacon of business in this locality. Why?

Do you really need to have a High Street presence to have really good retail business - Google Earth2Google Earth image of Anchor Crescent.

The energy flowing through the High Street, some of it goes down into Anchor Crescent. It turns with the bend in the Crescent and focuses the flow at the always open door of the Post Office. This is also helped by the positioning of the display panels of an ice cream cone and newsagent sign.

The other businesses in the Crescent do not do as well as the Knaphill Post Office.

Do you really need to have a High Street presence to have really good retail business - cornerThe bend on Anchor Crescent

Conclusion

It is easy to find a vacant retail property at this time. It is most likely from a business that has not succeeded in these tough economic times. What is the point of taking this property from a failed business; you are just going to inherit the problems from the previous occupiers. Secondly, you will be doing business there over a period of time, there is nothing worse than feeling the anguish and pain of doing poor business whilst you are there. It can be painful unless, you have money to burn and time to kill.

The point I am making, why do you not take time to research for a suitable location with good energy. With such a good location, you will get good business. There is no better way to build confidence than from having success. I am here it help.

Dr Michael Oon

(c) Copyright – Dr Michael Oon. All Rights Reserved Worldwide 2012.

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