Every time I go to a Business exhibition, I get the same feeling – Every exhibitor is doing their best to pass their message over in a impactful manner to the passing traffic traffic. As a result, there is a “same-ness” of statements that hits me as I walk through the hall.
Yesterday, I went to the Surrey Chambers Business EXPO in Kempton Park. I was looking for something remarkable, something different that would “hit” me and make me visit the stall.
Two exhibitors who drew my attention as being remarkable.
1. Somethingbig
What is striking are the large bold images especially the Anglepoise table lamp. The pièce de résistance being the Apple iPad. That, also pulled me and others in.
The message I get – “You are going to get something different from these guys. It going to be good. They know what they are doing”
2. JRK Consultants
John Kempton of JRK Consultant. What you see is what you get. These diagrams are those that he does for this clients; not the impersonal Powerpoint images.
The message I get – “He is personal in his interactions; he does not follow a script or template. It is “tailored” to the clients, to the moment”. From my experience, every client is unique.
Seth Godin wrote in his book Purple Cow, if you want to do well in business, you have to be remarkable or be outstanding. You have to differentiate yourself from the competition, or else, you will be the same become a commodity.
For those who have not seen purple cows before, there are quite a collection on the South Bank in London.
Dr Michael Oon
