Characteristics of the Compass Sectors – 8 directions

On 20/09/2010, in Blog, Observations, by Michael Oon

The 8 compass directions The 8 compass directions have different properties. They all belong to a family of 8; 2 parents, 3 sisters and 3 brothers. Like any family, it is optimal when it is complete. North West – Father – paternal, boss South West – Mother – maternal, caring South East – 1st Daughter […]

compass-directions
The 8 compass directions

The 8 compass directions have different properties. They all belong to a family of 8; 2 parents, 3 sisters and 3 brothers. Like any family, it is optimal when it is complete.

North West – Father – paternal, boss
South West – Mother – maternal, caring
South East – 1st Daughter – good marketer and business person
South – 2nd Daughter – loves food, pleasure and enjoyment
West– 3rd Daughter – bar girl, talks without thinking, argumentative, spendthrift
East – 1st Son – wannabe, striving to the top but cannot make it
North – 2nd son – Worrier, messy, drinker
North East – 3rd Son – craftsman, thinker, spiritual

1. Properties of the directions:

When the energy is coming from that direction, the energy has the above properties of that compass direction. I will cover more of this topic in a later posting.


2. Properties of a sector:

A sector is that part of the property relating to that direction. The North East sector is the North East part of the property.

In any property, it is preferred that the building have a regular shape – either square or rectangular. In other words, it is complete where all members of the family are present in equal proportions.



Characteristics of the Compass directions (8 sectors)house-3
A regular shaped house
This is the optimal shape; there will be good family harmony.



Characteristics of the Compass directions (8 sectors)house-2
Protrusion on the North East (NE) sector
At times, the house is not regular. In this case, there is a “protrusion” on the North East side. Therefore, the people in this property would be spiritual and thinkers. They would also be good with their hands – craftsman or appreciate the good things.



Characteristics of the Compass directions (8 sectors) 1
An irregular shaped house.
Protrusion on the North West. There is strict rules in this house (North West – paternal energy).
Missing South East corner – not good in marketing and in business.



Characteristics of the Compass directions (8 sectors) - 5
Missing area in North West and North.
Missing NW – no strict rules, could be leaderless.
Missing North (N) – no worries.
Conclusion: This house is disorganised and chaotic.



Characteristics of the Compass directions (8 sectors)house-4
Circular house.
All sectors are missing.
People in this property are getting nowhere fast.



These are examples of houses but they also apply to all buildings.

Dr Michael Oon

(c) Copyright – Dr Michael Oon. All Rights Reserved Worldwide 2012.

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Apple Store – Covent Garden (London). What is it like?

On 16/09/2010, in Blog, Forensic Feng Shui, by Michael Oon

Apple Store – Covent Garden I went down to Covent Garden to see the opening of this Apple Store on the 7th August 2010. This is the largest store in the world with a very different layout. It is a very different beast from the Apple Store – Regent Street. Apple Store – Covent Garden […]

Apple Store - Covent Garden - Exteriors
Apple Store – Covent Garden

I went down to Covent Garden to see the opening of this Apple Store on the 7th August 2010.
This is the largest store in the world with a very different layout. It is a very different beast from the Apple Store – Regent Street.

Apple Store - Covent Garden - map
Apple Store – Covent Garden – map

The store is on the North side of The Piazza. It has a very large on the ground floor with a 1st floor. The “trademark” staircase, usually in the centre, is shoved to the corner – on the west side of the store. It is so inconspicuous in this layout.

Apple Store - Covent Garden - Staircase
Apple Store – Covent Garden – Staircase

Apple Store - Covent Garden - Atrium
Apple Store – Covent – Atrium

Feng Shui Analysis:

The store gets the reflected energy of the central buildings in The Piazza. The energy comes down from Long Acre through James Street. This energy hits the central buildings and the Apple Store gets the reflected energy. The amount of energy is not great but it is gentle, the right type.

The interior of the store is open with benches for the products. There are no high shelving to obstruct the free flow on energy in the ground floor. There is a central atrium is disrupts the movement on the ground floor.

Conclusions:

In my opinion, this new store would not do as good as the Regent Street Store. It is an Apple store and would expect it to do well but not as well as the Regent Street Store.

a. It does not get much energy from the exteriors.
b. The ground floor has a random movement of energy unlike the circular movement in the Regent Street (London) and
Boyleston Street (Boston, USA) stores. These are the 2 stores that I have visited previously.

Dr Michael Oon

(c) Copyright – Dr Michael Oon. All Rights Reserved Worldwide 2012.

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Apple Store – Regent Street in London. Why is it the world’s busiest Apple Store.

On 13/09/2010, in Blog, Features, Forensic Feng Shui, by Michael Oon

Apple Store – Regent Street, London The Apple brand attracts a loyal and faithful group of followers. This large group of followers will support and defend all the actions of the Apple brand irrespective. It is these followers that buy the products. Also, there is a growing number of people, like me, who are realising […]

Apple store -regent street 1
Apple Store – Regent Street, London

The Apple brand attracts a loyal and faithful group of followers. This large group of followers will support and defend all the actions of the Apple brand irrespective. It is these followers that buy the products. Also, there is a growing number of people, like me, who are realising that there is a whole new world out there, far more interesting to the standardised world of the PC – iPhone, iPod, iPad, iMac and iTV.

As you would therefore expect, these followers and an increasing number of new “purchasers” would be going to these Apple store to satisfy their demand for the Apple products. In theory, the Apple stores would all be equally filled with Apple followers and prospects.

apple store -regent street-2
Apple Store – Regent Street, London

However, the Apple Store, Regent Street is head and shoulders above all the Apple Stores in the world. It is also the most profitable store in London. It sells more per square metre (sales at £2,000 per sq ft) than any other shop in London, way above that of Harrods (£751 per sq ft) or Top Shop (Oxford Circus at about £1,000 per sq ft).

Press reports:
Regent Street is world’s busiest Apple Store, says Apple VP

Apple Regent Street is bigger than Harrods

I visited the store last month to attend some workshops. The store is on the West side of Regent Street, just south of Oxford Circus. The sales area is on 2 floors. The ground floor is for the main Apple products and the 1st floor is where the accessories and other seating areas – theatre for workshops, one-2-one, genius bar, advice counters etc. The central staircase is to show customers that there is a 1st floor in the building.

Apple Store - regent-street - map
Apple Store – Regent Street, London – Map

The store in on the “Sweet spot” of Regent Street. It is on the slight bend where it is able to receive the energy more directly. This energy originates from Regents Park and comes down Portland Place and Regent Street. The energy is shown with a red arrow in the Google earth map.

apple store -regent street staircase
Apple Store – Regent Street, London

The energy goes into the store directly because of the slight tilt. Once in the store, the energy is forced to move in a circular manner. There is a staircase in the centre of the ground floor and there are hardly obstructions for the energy to circulate. The energy is forced to move round this. Apple use benches to display their products. These are about a metre high and do not cause obstructions like “display shelving” which are about 2.5 metre high.

So, what is the significance of the energy moving in a circular manner in the sales process?
It causes confusion to customers. We have seen the confused atmosphere in “End of Season Sales”. People are rushing around in the crowds to get the “bargains”. In this confused environment, people are not thinking logically and are making impulse purchases. The net result, people buy more.

In the case of Apple, it is different. Apple use the consultative selling process. I have noticed, even when you specify a product, the salesman always suggest an alternative, more often than not, an upsell. After deciding on the exact specification, then the add-on sale starts, additional warranty, one-2-one, mobile-me services. A number of these products are only available at the time of the purchase. Of course, suggestions are made of the accessories to go with the Apple product. It is all carefully crafted.

What does it mean? The environment is such that the purchaser is mentally confused and he is looking for a “hitching” post. Conveniently, a salesman is there to offer advice and sales. Guess what, it helps in the sales process. You feel good about the purchase. No feeling of buyer’s remorse.

In the Regent Street store, it is always so crowded with people that there is a “confused” atmosphere. These two factors contribute to the confused environment which assists in the Sales process.

Apple have tied in the environment that they have created together with the consultative sales process. It works very well especially in this store

Conclusion:

This store collects a very good quantity of energy that passes down Regent Street. As it is on a slight bend and can collect the energy directly.

Secondly, it is using the available energy inside the building to flow around the centre staircase which helps to create a “confused” environment. Together with the crowds of people and the use of consultative selling, customers buy more.

The success of the Regent Street store is down to 4 parts.

1. The Apple Brand which draws in the people who are eager to buy.
2. The energy getting into the building and circulating.
3. The “confusion” within the store.
4. The appropriate selling methods used by the good well trained Apple staff.

The next post will be the Apple Store in Covent Garden. This is the largest store in the UK by floor area.

The photos were taken at about 10.30am in the morning when it was quiet.

Dr Michael Oon

(c) Copyright – Dr Michael Oon. All Rights Reserved Worldwide 2012.

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